Top 5 Reasons Why Employees Don’t Set Goals.

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I’ve been doing a series on goal setting and planning because it’s end of the year and the vibe is on.

You see the average person trying to show the world what he’s made in 2019… Black Friday impulsive spending just happened about four weeks ago in shoprite… Everywhere was packed.

Finally, we’re waiting for 2020. Everyone is excited about the new year but how many are ready for it?

We tend to forget that

A new year is nothing but a promise of change. Things will not necessarily get better. But they will not remain the same either.

Yet, few employees are setting goals that will affect their work and life. And can I tell you what 2020 is full of?… time and change not trout and chocolates.

So, how do you control it? How do we as employee think we’ll control these constants?

If we know that time and change will come then the best strategy is to set goals. Goals give you direction and control.

Research says just barely 3% of the population set goals. But why?

Fear of failure of setting goals.
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One of the goals I set when I was a teenager is that I want to play for Manchester United. However, the best I’ve done is watch all their matches on TV. Lol…

Have I felt stupid? Yes! Have I stopped setting goals? No! Why? I figured out that life goes on whether I achieve my goals or not.

I know you didn’t achieve certain things in your work place. I didn’t too. For example, I couldn’t start my podcast for teens. I’ve pushed it into 2020.

Will I stop setting goals for 2020 because I’m afraid it’ll fail?

Here’s a view of what I’m working on already:

List of 2020 goals
Personal 2020 Goals

Can I tell you this:

You only lose when you stop trying.

Psquare, one of Nigeria’s top musician sang a song that says: E no easy for me, if I no get today I go get am tomorrow (If I don’t have it today, I’ll have it tomorrow).

This should be the mindset. If your previous goals failed, try again wisely.

Trying to know how to set goals.
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How many of us knew how to set goals while in school?

Brian Tracy, in a post, mentioned goal setting as the number 1 habit of successful people. So if as an employee, I don’t set goals because I don’t know how, what are my odds of being successful?

Like I said earlier, most of us were not taught – neither in school nor at home.

Thus, it’ll be wrong to blame you if you don’t know how. But if you refuse to learn how to, then I will.

You can read here, How to Set Goals.

Trying to achieve everything now without setting goals.
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Gavin Ingham, who’s a speaker and author says it this way:

In today’s society, we want everything now. We are living in an instant gratification, ‘short-termist’ culture. If we want something we buy it. Never mind whether we have the money or not, if we want something we borrow the cash and get it. Now! People are really focused on now… live now, pay later. Live now, worry about it later.

Greed and impatience make us see goal setting as a waste of time. The stats for gambling is increasing by the day. And one of the reasons is this thirst for it’s either now or never.

Employees want money now. Not tomorrow. She wants to be born today, attend school tomorrow. Graduate on Wednesday, get engaged on Thursday. Do bridal shower on Friday, marry on Saturday… My dear, how?

You only see that in Cinderella movies. Yet, thanks to Disney World for showing us that Cinderella gets injured too. Goals need patience!

Employee waiting for things to change without setting goals
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(This means, some day, it’ll be good). I’m a Nigerian and I know deep in my heart that this is one of the ways we escape responsibility for our lives.

While I like the hope it stirs, I hate the complacency it creates in the minds of those who have refused to think and take action.

I read this by Joe Rossini on

If you don’t take full responsibility for everything that happens to you, but rather find someone, something or some event to blame for every setback or failure, you cannot take the first step toward goal setting.

Believing in luck is not a strategy. Set goals and go to work in 2020.

Employee having a vision for life.
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I think this should be the first reason.

How many employees have a personal compelling vision for their lives? How many are working beyond just earning? Earning money is good but can we go beyond that?

I’m an employee and I understand the challenges of the average Nigerian employee.

But see, when vision drives your life, no one tells you to look up to something greater than just your belly.

Amongst the 5 reasons, which of them affects you the most?

2020 is barely 16 days from now.

Do you know you can determine certain things that will happen in your life in 2020 with simple goals?

“The only way,” Myles Munroe said, “to control time and change is to plan.”

Plan with your goals. Sure I know there are things you can’t plan or control. Yet, do your part and keep hope alive.


Having a goal as a target.
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In clear words, Brian Tracy is saying this to me, you and any one who cares to listen about goal setting from his classical book:

  • Take charge of your life. Really, no one cares about you or will ever, more than you.
  • Clarify your values. What do you esteem so highly?
  • Define your purpose or mission. What’s your life’s vision even as an MTN staff or you’re working in Access Bank or in that dry cleaning firm?
  • Clarify your belief. What do you believe in? What are your convictions?
  • Write down what you want to achieve. Yes. Write down your goals. At this point it should be for 2020.


Spending time with fellow employees people
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  • Associate with the right people. I’m sure you’ve heard you’re the average of 5 persons you spend your time with.
  • Manage your time. Hmmm… If you have the best goals and refuse to align your time with it, you’ll most likely see no result.
  • Make a plan of action. Nothing happens until something is done.
  • Review and visualize your goals daily. This is the power of visualization. What if you keep your goals on your wardrobe door, where you can see it like I do?
  • Do something everyday. Take a step daily about your goals.
  • Remain flexible at all time. Yes! This means be ready to learn along the way.
  • Persist until you succeed. Goals need patience. Yes, they do.


Using your potentials with your goals.
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“The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good.” Brian Tracy

“You will become as large as your controlling desire; or as great as your dominant aspiration.” James Allen

“The biggest single obstacle to setting goals is “self-limiting beliefs.” Brian Tracy

“We greatly overestimate what we can accomplish in one year. But we greatly underestimate what we can accomplish in five years.” Peter Drucker

“The primary difference between high achievers and low achievers is “action-orientation”. Men and women who accomplish tremendous things in life are intensely action oriented.” Brian Tracy

“Be sure that, as you scramble up the ladder of success, it is leaning against the right building.” Stephen Covey

“Realize what you really want. It stops you from chasing butterflies and puts you to work digging gold.” William Moulton Marsden

“There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.” Napoleon Hill

Pursuing a goal
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“The only thing that stands between a man and what he wants from life is often merely the will to try it and the faith to believe that it is possible.” Richard M. DeVos

“No one is better than you and no one is smarter than you. People are just smarter or better in different areas at different times.” Brian Tracy

“Your main job in life is to create the mental equivalent within yourself of what you want to realize and enjoy in your outer world.” Emmet Fox

“Your problem is to bridge the gap between where you are now and the goals you intend to reach.” Earl Nightingale

“If you believe you can do a thing or you believe you cannot, in either case, you are probably right.” Henry Ford

“In our economic system, your income will be determined by three factors: first, what you do; second, how well you do it; and third, the difficulty of replacing you.” Brian Tracy

(I have 14 quotes already… Well, I’ll leave it still…)


Pursuing Life goals
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  • If you knew you have six months to live, how would you spend your last six months on earth? Who would you spend the time with? Where would you go? What would you strive to complete? What would you do more of, or less of?
  • Imagine that you have all the inborn abilities to achieve any goal you want, what would you set?
  • What kind of mindset has held you back in 2019? What new information or revelation do you need to change it?
  • What price will you pay to achieve the goals that are most important to you 2020?
  • What would you do if you won a million naira cash, tax free, tomorrow? (Are you doing anything about that same thing now?).
  • Do a complete skills analysis on yourself and your work. Where are you good and where do you need to improve?
  • With what you know today, what would you not get into again if you could rewind time?
  • What one skill, if you developed and did it in an excellent fashion, would have the greatest positive impact on your career?
  • Who do you need to create relationship with in 2020 to improve my life?
  • Where do you need to go to more in 2020 to improve yourself?
  • Where do you need to stop going to in 2020?
  • Do you have  goals for 2020 ready? (If yes, what if you look at it everyday before you go out and before sleeping? If no, what if you write it now?).

Trust me, 2020 will be exciting if you create deliberate goals. And another year will come after 2020. So, don’t allow external pressure control you.

Shield yourself with your goals.

If you need the book, you can get it here.


How to Get Started with Your 2020 Goals: Lessons on Time Management and Goal Setting from Myles Munroe.

One of the greatest men that have taught me the importance of planning is Myles Munroe. He digs deep into it and shares personal experiences not just theories.

Before I get to plan my year, I listen to his videos and get my mind attuned to what should be a plan for the new year.

I know folks who don’t believe in goals and planning especially in our continent flooded with a mindset that’s emotionally driven.

Yet, we see it that no one becomes an influence and a true success without goals and planning – written or not.

And I think that as a Nicheployee, you’ll need this to have a better 2020. So, what would Myles say?

Continue reading How to Get Started with Your 2020 Goals: Lessons on Time Management and Goal Setting from Myles Munroe.


Just few days to HAPPY New Year and so what?

After seeing the movie, Invictus, I got a better understanding of the life of His Excellency, Nelson Mandela (Madiba).

He understood how First Things First work so well that he showed his attention was on the unity of the nation of SA and nothing else.

That was a compelling vision that drove him until his death. He was so influential he could call Her Majesty, Queen Elizabeth II by her first name.

2020 is just barely 26 days from now and I want to ask: Do you have your goals ready? What will direct your life more in 2020? What happened in 2019 that you regret so well about? What do you want to see change in 2020?

Stephen Covey had to mention this about the lives of many:

The truth is this: we want to do lots of things and that time is not there. Few know how to keep what’s major major and what’s minor minor.

In our usual brief style, we’ll see the book FIRST THINGS FIRST in 12 Points, 12 Quotes and 12 Questions.

THE POINTS (This time, I’ll do it in 12 words)

Have a vision which controls your goals and review your life periodically.


“The Enemy of the best is the good.

Anything less than a conscious commitment to the important is an unconscious commitment to the unimportant.

Doing more things faster is no substitute for doing the right things.

Where there’s no gardener, there’s no garden.

It’s easy to say no when there’s a deeper yes burning inside.

Quality of life depends on what happens in the space between stimulus and response.

As long as you live, keep learning how to live.

Anytime we think the problem is out there, that thought is the problem.

It is that a meaningful life is not a matter of speed or efficiency. It’s much more a matter of what you do and why you do it, than how fast you get it done.

More important than how fast you’re going, is where you’re headed. Goals that are connected to our inner life have the power of passion and principle.

The wisdom literature of thousands of years of history repeatedly validates the reality that the greatest fulfillment in improving ourselves comes in our empowerment to more effectively reach out and help others. Quality of life is inside-out.


1. What is your life’s vision?

2. Do you have a long term goal? (It mustn’t be 20 years or 30. It can be 5 or 10).

3. If you do, can you review it today or soon before 2020 comes on?

4. Can you also write down from that long term goal things you’ll accomplish in 2020?

5. If you don’t have a long term goal, can you get a materiel or this book to help you with that?

6. Does your goals include these areas of life – finance, spiritual, career/business, relationship and health?

7. What areas, as an employee, will you want to grow personally in 2020?

8. Are there books you’ll like to study in 2020?

9. What if you buy a course for 2020 or download certain videos from YouTube in 2020?

10. Do you have names of three people you’ll like to meet in 2020 and maybe those you’ll news to spend less time with?

11. When you die, what would you want to be remembered for?

12. What will you begin to do in 2020 to move in that direction?

First Things First is an important read for a time like this. Remember, your life outcomes will be as a result of your decisions.

Get on it and begin to create 2020 now!

Does Motivational Books and Stories Really Work? – Pt. 2

Motivational books: Are they relevant? Or are they lies?

Let’s see the other questions. You can read the first of this post here.

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Hmmm… Should I talk about this?

The day I heard my first book mentor, John Maxwell, talk about his challenges with his wife and then few things he failed at, I was speechless.

I use to think he’s so perfect, he makes no error until he wrote two books on lessons from failure – Failing Forward and Sometimes You Win Sometimes You Learn.

These books have made me love him more. See this:

No author’s life is as clean as the books they write.

Asking this question, “What did the author not say?” will help you think for yourself. Remember, you can’t say everything if you were the author.


My generation is the instant generation – Instant Noodles, Instant Milk, Live stream and many other quick fix. Yet, life is not like that.

While the earth remains, seedtime and harvest… shall not seize.

Genesis 8:22 (AMP)

There’s a space between planting and reaping. If you’ve read Think and Grow Rich, you’ll see the story of Edwin C. Barnes who wanted to be an associate of Thomas Edison.

And he did. But it took time. Chapter 8 of the same book is titled Persistence.

This is another side most authors don’t mention. The success is so sweet and hot they feel like spilling it out for us. And sure I’m grateful they do.

On this, I’ll recommend you follow the author for a while and you’ll learn the journey of their success like I’ve been doing with John Maxwell.

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I think this is where the real work is. Napolean Hill did not write a book and title it: I WILL THINK FOR YOU WHILE YOU GROW RICH… No!

Who is thinking? You. Who is growing? You. Who is suppose to persevere? You.

It is the principles you practise that work. I don’t care how long THINK AND GROW RICH has been in your shelf, until you begin to think it and apply it, you’ll not grow rich.

The best, today’s authors can do for you is coach you online or offline. Get your sleeve up and go to work. The result is in the doing.

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There are basically two main kinds of motivation: intrinsic and extrinsic. Most folks who complain about motivational books actually take these books as drugs.

So they think the motivation should be from the books. They pursue extrinsic motivation instead of intrinsic motivation. Guy, it does not work. African Queen 👸, it doesn’t. That’s why you throw it away after one week.

It’s OK to start with external or use it once in a while. I do. So does Mohamed Salah. Yet, my motivation for teens career niche coaching is inside not outside.

Jim Taylor PhD. explains this well in a post he titled Personal Growth: Why Inspirational Talks Don’t Work.

Lastly, any motivational book you read that does not paint the picture of perseverance in the story or experience of the author, in any way, is not a good one.

That’s why I’ll strongly recommend Think and Grow Rich as one of the best circular motivational books on success.

And then, begin to listen to local 🎑 successful men and women as their stories will relate more with yours.

Some other time, we’ll see why it’s also important to read foreign books. I do and it’s given me huge mileage.

When next you try to read any motivational book, consider these questions.

If this has been helpful, and I know it has, you can share it.

Does Motivational Books and Stories Really Work? – Pt. 1

What has made profound books like Think and Grow Rich, The Law of Success and How to Raise Your Own Salary all by Napoleon Hill; The Richest Man in Babylon by George S. Clason; How to Win Friends and Influence People by Dale Carnegie; As a Man Thinketh by James Allen and The Power of Positive Thinking by Norman Vincent Peale remain classics after decades?

(In fact, I can bet it’s hard to see anybody who’s so successful that don’t know any of these books. It’s hard! And I hope you’ll be convinced to get them after reading this post.)

There are testimonies of what these books have done in the lives of men, women, boys, girls, Africans, Americans, Asians, Europeans… and almost all people group that have had access to these materials.

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Yet, I see folks who say, ” Motivational books are scam! It doesn’t work.” And I’m like, “Are you on this planet?”

While I understand what they mean, I still have a personal library because of a personal experience of the power of some motivational books.

I entered the office of my boss this morning at about 09:55am and guess what? He had this book in front of him: The China Strategy and trust me, I googled it instantly. Because I know the power of these materials. (That’s one secret of having a mentor.)

So, why does it feel as though these books don’t work? How can we read these books and profit from it?

What if we read these books with a mindset that ask these questions:

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There’s a difference between principles and methods.

If an author says he was able to raise $1M through personal savings and loan in six months after starting his business why will you in Ghana want to do the same thing and if it fails, you start complaining to everyone you know that these guys are lying? Why?!

My friend, calm down! I can see at least two principles from the example above: perseverance and planning.

He got his result in six months not six hours. And he mentioned at least two plans he used: personal savings and loan not empty paper with no plans at all.

So, take the principles and apply them. In your case, you can even create seven plans. Just stay there and apply it first.

You’ll see result. Sometimes even faster than the author or later.

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I was speaking at a training on Employability Skills for 21st Century when I mentioned the importance of motivational books. And someone said they don’t work. I had to interrupt and was like, “It does work but the location matters.”

See, there are different kinds of tax laws, business laws and all those laws enacted by nations that control what they do. Thus, as you read such books, bear in mind the location of the author.

When I read Branding 101 and Marketing 101 by Trump University, it was so inspiring I felt like taking over the business space of Nigeria 😁.

On the contrary, when I engaged Small Money, Big Business by Akin Alabi, founder of, I understood it fast. It was homely.

He dropped the cookies on the lower shelf for me like John Maxwell would say. And in my branding journey (for African Teens, African Employees and African Educators) his book has helped me the most.

Akin Alabi wrote as a Nigerian and African. Trump University gives a global view – which is also important.

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Kenya? Ivory Coast? Egypt? These places are different from each other let alone European countries from where most motivational books come from.

In a large part of Europe and the US, there are lots of places where free WiFi is available and neighborhood mentorship programs for entrepreneurs.

But in Africa, we’re still on the throttle level for that. And I know we’re getting better.

So, how can a teenager who is not working, start a blog and keep it updated? How can our start-up founders get steady mentorship when most of the successful entrepreneurs are so busy to scale their mentorship programs?

Knowing where you are will help you understand your challenges as opposed to where the author is. Yet, it shouldn’t stop you.

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After reading the books from Trump University, I asked myself this question: How can I brand myself for teens, for teachers & for employees in Nigeria and Africa using the principles I read?

My decisions for teens?

Make branded shirts which I’d wear from time to time, learn to visit secondary schools often and talk with them, share branded gift items like wrist bands

It’s not going to be all about the YouTube thing that most books advise because most African teens have phones but not enough data. Although, I still have online plans.

For you, ask yourself same question. You’ll get answers.

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The book, As a Man Thinketh says it so well. If after reading this and you still don’t believe these books work, they won’t. Why? The Law of Belief.

Apart from natural laws like gravity which works whether you believe or not, there are some things you can’t experience until you believe it. If by chance you see it in your life, just in a short while it’ll disappear except your mind adapts to it.

If you believe, they’ll work. If you don’t, forget it.

The other questions will come as part two of this post.

If this has been helpful, remember to share it.


I’ve always loved Robert Kiyosaki. Why? He’s the first man whose books taught me about career, business and money like a sandwich.

He’s got the experience. He knows what he’s saying and I wish most teachers will be like him.

How can a teacher teaching accounting or any business subject have no personal business? That’s what we have in our schools today.

However, let’s focus on those who are nicheployees… Those who love their jobs or careers but want to learn how to build a personal brand in that career. This book will do you lots of good.

So, let’s ride in our usual style: 12 points, 12 quotes and 12 questions. Remember to share it!


1. School, good grades and a good job is not a guarantee for financial freedom.

2. Your knowledge of how money work controls how much you earn not necessarily the salary you earn.

3. There are four ways we can earn money – as an employee or a self employed or a business owner or an investor. Learn how to earn from the four quadrants.

4. Money is not a paper thing. Money is a mind thing. If your mind is not trained to see money, it will not see it.

5. Nobody owes you financial freedom, including your boss. It is something you must go for intentionally.

6. God has made each person with a unique package to be rich but we don’t. (This is one reasons I like this book. It acknowledges that the riches we’re seeking is already in us as seeds – abilities, talents, vision…)

7. Trying to stay safe is the risk of the 21st century. There’s no safety in being redundant.

8. Your ability to have mentors will enhance how fast your success comes.

9. Try things you’ve not done before. In school, making mistakes is highly prohibited. In life, trying and failing faster is one of the secrets to success.

10. Passion builds business not fear. So, if you have a business you want to go for, get into it and do the right work. One day, it’ll pay off.

11. Building a business is different from selling a product. Don’t just have a product, build a system around it.

12. You don’t need a regular job to have good life. Note: He’s not telling you to leave your job or stay. All he’s saying is there is life outside having a job and you can survive it if you want to and are ready to learn how.

(Think about these points and see how you can apply them to yourself.)


It is not being homeless that matters,” my rich dad said. “It’s about who you are. Keep striving and you become somebody. Quit and you also become somebody … but not the same person.

Professionals have coaches. Amateurs do not.

If you are a true investor, it does not matter if the markets are going up or coming down. A true investor does well in any market condition.

If money is not first in your head, it won’t stick to your hands.

The reason so many people fail to achieve success is because they fail to fail enough times.

Savers are losers.

To me, one of the primary reasons E’s and S’s have difficulty moving to the B and I side is because they are too afraid of making mistakes. (You won’t understand this if you don’t read this.)

My rich dad used to say to his son and me that the only difference between a rich person and a poor person is what they do in their spare time.

In the Information Age, the people who work the hardest physically will be paid the least. It is already true today and has been true throughout history.

… that you have everything you need right now to be successful financially. All it takes to bring out your natural, God-given gifts is your desire, determination, and a deep faith that you have a genius and a gift that is unique.

… mentor is someone who has already done what you want to do and is successful at doing it. Don’t find an advisor. An advisor is someone who tells you how to do it but may not have personally done it.

Thinking is the hardest work there is. That is why so few people engage in it.

Hmmm… As I write these, the quote number 12 resonates so much for me.

The last but I consider it the most important are the 12 QUESTIONS:

• Which of the quadrants do I earn most of my money from now? (Again you won’t understand this if you’ve not read that previous link.)

• Which of these quadrants do I want to belong to and why?

• What two books can I begin to read from December 2019 to get the knowledge I need to enter that quadrant?

• Whose videos can I download on YouTube today to begin to listen to enhance my learning?

• Is this nicheployee blog really helping me get better?

• What businesses have I been thinking of doing since?

• Do I have the business name yet?

• How can I learn to build systems around the products I sell already?

• Who can I meet physically to begin to mentor me on this business thing from 2020 even if it means paying him or her?

• What if I finish the book I started, publish it and sell? Will it add extra income to me?

• What talent do I have that I’m ignoring and not giving attention to?

• Which of Robert Kiyosaki’s books or materials can I begin to consume to understand this better?

At this point, I choose to say nothing more. I think I need this post more.

Enjoy your day!

Wait… Don’t eat alone. Click your share button now! 😊😀

7 Steps to Earning More Without Leaving Your Job.

Employee trying to work to earn more.
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Why do we keep looking for more money? Will salary increase make us have all our needs met? How much will you be earning to stop looking for more money?

She’s been my friend for a while. I know she loves what she does. Banking has been a dream for her since secondary school. Finally, she graduated and started working in a bank in Lagos.

As we had our normal chat that morning, her face was glummy. So I asked her, “What’s the matter?” She looked at me and said we had to sit down to discuss this.

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So we got into Kilimanjaro – the restaurant that’s teaching Africans how to be at home with foreign dishes and other local spices.

Bimbo was earning about ₦90,000. Yet, for a while, she’s not been promoted but Deji, who came in with her just got promoted few weeks ago and the babe is looking for a way to earn more.

Although, she told me, “Chuks, I don’t want to leave this job. I love banking. But I want more money.”

So, we conversed over a meal. First, I told her:

1. Learn to manage the money you have now.

See what Erik Wecks said in his book How to Manage Your Money When You Don’t Have Any

Financial stability is much more about doing the best with what you have and not about achieving a certain level of income.

She looked at me and was like, “I don’t get. I said I need more and you’re….” So I continued.

I told her that when I got my first job, I was earning about ₦15,000 or so. In my mind I thought if I had an increase I’d stop borrowing money before the month runs out. (And this is the mindset of many folks.) After few months, I had another job paying me 30,000.

Guess what happened?

Exactly what my economics teacher told me in class – Parkinson’s law of increase income = increase expenses.

Same thing happened when it rose to ₦45,000. As I progressed, I learnt the bitter lesson.

At this point, Bimbo was like, she never knew this was happening to others. That is – increase salary brings about increase in expenses. So, she asked me a more critical question, “Where do I start from?”

Employee making a salary budget
Salary Budget

2. Create a budget for your salary. As I explained, she sat down and took a sip of Coke drink at the restaurant where we were having lunch together as paddies on a Saturday morning. “So what next”, she asked. I answered, “Do you have a budget for your salary currently?”

Most employees don’t think having a budget for their salary is important. Yet, there’s this “DEVIL” that comes on the 27th of April and every other month, when that credit alert beeps on your Samsung phone. Suddenly, your mind is just on Jumia, Konga, SPAR, Game and Kilimanjaro.

When I asked the question, she bowed her head down and I felt the pain of regret from her because I’m also there. I’m not out yet but on the journey to be out. So I asked her to see these 6 reasons why you need a budget and how to budget money.

Bimbo looked at me and was like, “Is it possible to budget 90k?” I just laughed. (90k is like someone’s 6 months salary.)

At that point I knew that she would need to decide to do it and not just someone advising her to. And the same with you, if you don’t have a budget.

(Budgets are not meant to control you but to bring about a consciousness of how and why you spend your money.)

3. Save to invest not to spend. I learnt this from Robert Kiyosaki. In fact, he proposes that savers are losers. Although I agree to this from one perspective and disagree from another perspective. Yet, I told my friend to try it. (She turned her phone and showed me the new shoes she was about ordering from Jumia… the money? From her last savings!)

The normal culture we have is that of saving to buy a new car or borrowing to get a new bag. Why? It feels easier. Maybe, you might need to listen to Kiyosaki himself.

4. Start a side business. “What if you sell female bags to your colleagues in the bank?”, I asked her, “What about female suits or female corporate shirts?” Her eyes glowed immediately!

For me, I’d always advice, sell things you have special care for but make sure it’s needed where you are. Check businesses you can start as an employee in Nigeria.

Employee using her hair making and make up skill.
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5. Monetize your skill. At this time, I had to remind her that she plaited my fiancee’s hair and made her up the other day and it was nice.

“So, what if you plait hair of two ladies only or do make up for four ladies only every weekend?”, I proposed to her again.

If you have a skill that you’re not using effectively, that could be a source of income for you now. What about freelance writing and all the other freelancing? Check these sites for freelancing options.

Asking for increase in pay
Image by pixabay.

6. Ask for a pay rise if you think you deserve it. “What?”, Bimbo yelled and laughed at the same time. At this point, we had spent close to thirty minutes talking. “Yes”, I answered.

However, you need to be cautious here. Each organization has a rule for pay rise. If there is, check it and see if you’re qualified. If there is none, check yourself by yourself. You know what you’ve been doing. If you’re not, then, give yourself a target of three months, do some extra work and demand for it.

(I’ll advise you also talk with a senior colleague, who has you at heart, to direct you.)

7. Keep developing yourself. There’s a special energy the average Nigerian employee has but the focus is usually work and get paid and spend, and little place for personal development.

I’m sorry, but how many people set aside money for personal training or buy a book or do a course online?

Jim Rohn, before he died, talked about the importance of personal development more than anyone I know. See his quote:

Learn to work harder on yourself than you do on your job. If you work hard on your job, you can make a living, but if you work hard on yourself, you’ll make a fortune.

You can read more on personal development here.

In summary:


Book review of The ONE Thing by Gary Keller.
Book Review

In 12 points, 12 quotes and 12 questions, you’ll learn a whole lot from the book.


  1. Extraordinary success is sequential not simultaneous. There’s a challenge: life doesn’t line up everything for us accordingly. And that’s why successful people line up what their life is about around their priorities.
  2. The maxim that everything matters equally is a big lie and a thief to being effective in life.
  3. Multitasking is also a stain. It’s not as effective as we think. Do one thing at a time.
  4. Focus on selective discipline instead of self discipline. Give one habit time before going in for another.
  5. Your will power can be weak. So, learning to use it yo your advantage can make a whole difference.
  6. Living a balanced life is a myth too. The idea is this, at each points of our lives, we must decide what is important and give it full attention.
  7. Stop the small thinking. Open your mind and think big. Act big and get the big results over time.
  8. The questions you ask in life determines the direction you move.
  9. “Our purpose sets our priority and our priority determines the productivity our actions produce.”
  10. Learn to live by priority. Everything does not deserve equal attention. Learn to live for productivity.
  11. Learn to follow the path of mastery and live a purposeful life that makes you stick to what you see until you achieve it. Also learn to be accountable for your life.
  12. Success is an inside job, not an external show.

Midterm Elections Speech GIF - Find & Share on GIPHY

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Planning is bringing the future into the present so that you can do something about it now – Alan Lakein

Be like a postage stamp – stick to one thing until you get there – Josh Billings

It is those who concentrate on but one thing at a time who advance in this world – Og Mandino

There can only be one most important thing. Many things may be important, but only one can be most important – Ross Garner

No one succeeds alone. No one – Authors

The ONE Thing becomes difficult because we’ve unfortunately bought into too many others – Authors

It’s not enough to be busy, so are the ants. The question is, what are we busy about? – Henry David Thoreau

The majority of what you want will come from the minority of what you do – Authors

It’s not that we have too little time to do all the things we need to do, it’s that we feel the need to do too many things in the time we have – Authors

You can become successful with less discipline than you think, for one simple reason: success is about doing the right thing, not about doing everything right… When you do the right thing, it can liberate you from having to monitor everything – Authors

… it would be accurate to say that we fail our way to success. Don’t let small thinking cut your life down to size. Think big, aim high, act bold. And see just how big you can blow up your life – Authors

Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it – Authors

Questions from the book The ONE Thing by Gary Keller
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  • “What’s the one thing you can do this week such that by doing it everything else would be easier or unnecessary?”
  • Are the things you’re doing today a priority for you or a priority for others?
  • What’s your one thing? (Use this to develop a vision for your life, career and everything).
  • What’s your “the one thing” now? (Use this to follow through with your daily priorities.)
  • What are you currently giving time to that’s not relevant to your “one thing”?
  • Who are the persons that increase you when you spend time with them?
  • Are you spending more time with them?
  • What do you want to master?
  • What are you doing everyday to be a master at it?
  • When you fail in the line of your personal vision, do you blame it on others or you accept responsibility and keep moving?
  • Do you think it’s possible to have a balanced life? Or what does having a balanced life mean to you?
  • Between your personal development and the economy, which do you think affects your success the most?

Get on these questions and see where you need make any adjustments. Next week Friday, we’ll have another book that’ll help you focus and build your personal brand.

You can buy The ONE Thing by Gary Keller now.

I’m in a Job that Does not Really Use my Skills. What Should I do?

I make welcome Mr. Oseumeke Nnaemeke. He’s the Digital Communications Officer for EEDC, a brand enthusiast and CEO of Viral Media Concept. Follow him @osemekennaemeke on facebook, twitter and instagram.

Guest: Thanks for having me

Me: So, as an employee, what does it feel like? What’s… What’s the vibe like?

Guest: It feels great, especially when you are doing what you love and you can see how relevant your work is in the aspect of building a viable brand that customers can relate with.

Me: Doing what you love… Hmmmm… I understand this because I have same experience. But then…, from your personal observation, do you think most young Nigerian workers enjoy what they do?

Guest: Well, there’s a fine mix of people who love what they do and are committed to adding value and a vast majority slumming it living for the weekend and the paycheck 💰.

Me: Yeah. I agree with you. Can be sad, really. I had a job like that before and I was just so scared of leaving it because I needed the pay.

OooKay! Right into the space for today’s topic.

Emmm… Imagine an employee complaining to you or a friend telling you that he or she feels weird because her skill or his skill is not being used at the work place. Mekus, what would you say to the person? Like… What would be your response?

Guest: Find a place for your skill in the office. Most offices are bereft of people who are truly there to add value. Most employees are in it for the money so anyone with ideas or skills that can add value to the company will be highly welcomed.

That said, be very subtle how you deploy this because of a possible backlash from employees who aren’t happy with the few people who want to move up and do more.

Me: Wow! Emmm… Are you saying, like if the individual could write 📝 and she’s not asked to write but then there’s a department that’s in charge of content development, she can approach someone there?

Guest: Yes! The key should be to offer value upfront and not ask first. Too many people want others to do stuff for them first without providing value. When you offer value first and your work is remarkable, people will make moves to bring you onboard.

Me: Hmmm… This is quite revealing. And then you also mentioned being careful due to backlash from some folks who are maybe insecure… 😂

Guest: Yes! To be frank, people who are not adding value are defensive when they see someone truly trying to get work done.

Me: I agree… Especially in our system. Folks like more money with less work. So, if you’re trying to work more with no increase in cash, you’ll be seen as ‘I To Know’ like ‘na you sabi pass?’ 😂

Guest: Yes… Personally, in my last place of work, everyone was so inundated that any idea you brought was frowned at.

Me: … ‘Some pipu sef!’ So, what other ways can the person get on being productive?

Guest: One of the best possible ways I’ve found is to deliver excellently on your current assignment or designation. Results attract favour and access. Delivering proficiently on your current duties will create the avenue needed to solicit a change.

Me: Hmmm…

Thirdly, you need to get clear on what you want. Is the job offering you a clear cut path to growth in your career of choice?

Me: … So even if I’m not using my gold in the job, you think I should still give my best and perform excellently?

Guest: Yes. Personally, when I started at the defunct Diamond bank, I was the least performing salesperson… Remember at this point, I was still in the process of learning sales/marketing so even though the atmosphere at work was toxic I endured for two reasons:

1. I wanted to gain a skill that could put food on my table even outside the industry.

2. I didn’t quit because if I did then my record at that company would be that of an underachiever… I didn’t want to leave as someone who couldn’t make the grade. I left two years later as a high flyer having mastered the skill and gained the results to back it up.

Me: Really?! So even though you were there, the thing was not connecting with you but you had to deliver… And finally, you left on a brighter note?!

And I’m sure your pedigree there stands strong especially amongst your peers…

Guest: Yes. I opened an average of 40 accounts monthly and had a volume base of 10 million quarterly.

Me: Hmmm… Guys, are we here?! So, whether they are using my skill well or not, underperformance should be a no for me…

Am I correct sir?

Guest: Yes

Me: Hmmm… OK. This is where the icing is for me. I call it the ‘what do you want?’ question.

Can you explain this further. Please… (Thirdly, you need to get clear on what you want. Is the job offering you a clear cut path to growth in your career of choice?)

Guest: Self Awareness is key. You need to get crystal clear 👓 on what you want work to be like for you down to the bare grimy details.

In 2011, I had the privilege of working with the World Health Organization Enumeration team. We canvassed local governments in Rivers state collecting data of pharmacies, local chiefs, and health centers. This was targeted at having quality data with which to distribute free mosquito nets and A.C.T drugs.

It lasted for two weeks but the experience made me discover that I loathed desk jobs… I desired work that would give me the freedom to work outside the confines of an office building… Hence, my career in marketing. I have a ritual of writing (my list) which comprises the job I want, colleagues/industry I want to operate in, salary scale and all the details that would make the job enjoyable. When am done, I take it to God in prayer.

Me: Hmmm…

Guest: As far back as 2013, I knew I wanted a job that paid 6 figures. I didn’t get one but I persisted on the vision while doing my best where I worked for peanuts but kept adding value to myself and that dream became a reality last year.

Me: Real! Real!! Real!!!… So real! So hot! You know, I like the fact you have personal stories to back these principles up. Gary Vaynerchuk said in one his quotes:

Look yourself in the mirror and ask yourself, ‘What do I want to do everyday for the rest of my life?’

(So, Self Awareness is key. You need to get crystal clear on what you…)

Guest: Yeah, it’s very important. The worst thing in life anyone can do is settle.

Me: I like the 6 figure dream and how it has materialized. So no excuse. That’s what you’re saying?! Give value. Find where to add value and give it excellently?! Right?

Guest: Yes.

Me: oookay!

Guest: What this does for you as a person is you get to wear many caps in your firm; by caps I mean responsibility. Responsibility and competence births influence.

Me: Hmmm… I’m almost speechless. You just revealed certain things to me that I never knew. So guys, stay there in that office and give all you’ve got while you keep working on your career vision.

Before I let you go… I heard you insisting on career vision… like it should be the driving force while delivering value with the skill one has at the work place?

Guest: Yes

Me: Noted.

Guest: Goals are important but I’ve achieved goals and still felt empty… Vision should be the driving force to achieve goals. We all need a picture of our destination. What this does is that it gives you the fortitude to persist through today’s challenges 👊.

Me: Yeah. I agree. You can check this site to understand how to create a career vision.

👏👏 So awesome to have you sir. We look forward to more time. I’ll take this as your final words… Responsibility and competence births influence.

Guest: Yeah, thanks for having me

Me: Wow! Well, for me these are my takeaways:

  • Get to give value with the skill you have. Find a vacuum and use that skill to fill it.
  • Perform in your current assignment excellently with the skill you have – whether it’s cool or not. Just give your best.
  • Have a career vision and let it direct your decisions.

Two other interviews will be coming up soon. So, just stay connected so you can enjoy the thrill. Before I run off:

Can you give your best to an organization where people can indict you for trying to be excellent?

Click on the share button and let the goodies roll to your friends.

Helping African Employees Build a Niche in their Career.

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